An MBA Course in Business Blogging
Given my strong backing for the mini-course in business blogging offered to Fordham MBA students this summer (http://www.successblogging.com/) I suspect it’s appropriate that my first blog explain why I was in a hurry for Fordham to offer this course.
Actually, there were two reasons. One was that I believe that this technology raises a number of important management issues that might best be understood and handled by young, ambitious, tech savvy management professionals. (I have more to say about this at another time) The other reason is that I needed the course myself.
While management is a long-term interest of mine, it was January of this year before I began paying attention to the blogosphere (a term I hate). By mid-March, I was pretty much convinced that blogging raised important management issues, but couldn’t explain to myself or anyone else what these issues were or why they were important. I reasoned that a well-taught course in business blogging might help me convert my “hunch” into a coherent argument.
The course began at the end of April and met weekly for seven weeks. The instructor, Charlie O’Donnell, was a great teacher with hands-on expertise in the technical aspects of blogging and up-to-date knowledge of its evolving business role. He did a terrific job of explaining blogging essentials to the class, motivating us to create our own blogs, and pointing us to a great selection of blog posts that dealt with different aspects of the technology. Thanks to his efforts and help from my fellow students, I’m finally comfortable explaining why I believe every quality MBA program should offer one or more management courses in blogging.
That’s what I intend to do on my next post. For now, I’ll follow Charlie’s advice to “keep it short” but not before thanking everyone who participated in this experimental course and expressing the hope that they enjoyed it and learned as much from it as I did .
Actually, there were two reasons. One was that I believe that this technology raises a number of important management issues that might best be understood and handled by young, ambitious, tech savvy management professionals. (I have more to say about this at another time) The other reason is that I needed the course myself.
While management is a long-term interest of mine, it was January of this year before I began paying attention to the blogosphere (a term I hate). By mid-March, I was pretty much convinced that blogging raised important management issues, but couldn’t explain to myself or anyone else what these issues were or why they were important. I reasoned that a well-taught course in business blogging might help me convert my “hunch” into a coherent argument.
The course began at the end of April and met weekly for seven weeks. The instructor, Charlie O’Donnell, was a great teacher with hands-on expertise in the technical aspects of blogging and up-to-date knowledge of its evolving business role. He did a terrific job of explaining blogging essentials to the class, motivating us to create our own blogs, and pointing us to a great selection of blog posts that dealt with different aspects of the technology. Thanks to his efforts and help from my fellow students, I’m finally comfortable explaining why I believe every quality MBA program should offer one or more management courses in blogging.
That’s what I intend to do on my next post. For now, I’ll follow Charlie’s advice to “keep it short” but not before thanking everyone who participated in this experimental course and expressing the hope that they enjoyed it and learned as much from it as I did .
posted by Marta at 11:47 AM
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